Privacy and Cookie Policy

Your Privacy on this Website

We are committed to protecting our users' privacy on We offer this statement to inform our users of how we define, gather and use personally identifiable information, which they submit to us via this site. We will take reasonable steps to protect Personal Information submitted by users of this site in such a way as is consistent with this Privacy Statement and in accordance with all applicable data protection and privacy law. The Personal Information that we collect from users includes the following: a person's full name, address, telephone number, date of birth and/or email address.

If you do not wish us to process your Personal Information for the reasons and in the manner set out in this Privacy Statement, please do not use this site or any of the services available through it. 

Our collection of personally identifiable information

We gather information on our users in two different ways:

  • You supply it in response to a request from Us.
  • Cookie technology.

We collect Personal Information voluntarily submitted by its users as part of the registration process for its services. You may also be asked to disclose Personal Information at other times, for example, in relation to your participation in any competitions. 

We utilise cookie technology to process orders and identify user data. A cookie is a piece of information that is transferred to a user's hard drive for record-keeping purposes. If you choose to do so, you can set your browser to refuse cookies. Please see Our Cookies on this Website statement below which will tell you more about Our use of cookie technology on the site.

Our use of personally identifiable information 

We may use Personal Information collected online in the following ways:

  • to develop and improve the products, benefits and services We or carefully selected business partners offer to Our registered users and other users of the Site;
  • to enable users to become registered users of the Site and to interact with online products and services;
  • for processing customer orders;
  • for Site administration and development (for example to analyse usage trends and to make improvements to the Site in accordance with such usage trends);
  • to contact you by post and email, or by SMS, to inform you about any of our products and services that we think may be of interest. We will not do this without having your prior permission. If at any time you subsequently wish to discontinue receiving post or emails about our products and services please indicate this by checking the relevant checkboxes within the My Account section of the site. If you no longer wish to receive promotional communications by email, you will be given the option to opt out.
  • to contact you, where you have authorised us to do so, when you have won a competition on the Site or to provide you with a email newsletter; and
  • in assessing your request for goods or services for the purposes of the prevention and detection of fraud. One of the purposes for which We may disclose your address and postcode details is to check them against the IMRG Security Alert or any other fraud prevention scheme.

We may in the event that we undergo a re-organisation of Our corporate group or sell any part of the site, transfer your Personal Information to the new owner of the site if you are a registered user of the services on the site. 

Updating your Personal Information 

If at any time you believe your registered details to be incorrect, you can update them by clicking into the My Account section of the Site. 

Disclosure of personally identifiable information 

Except as set out in this Privacy Statement, We will not sell, rent or disclose your Personal Information to third parties without your prior permission.

Your personal information and payment card details will be processed by SagePay and/or PayPal for the purposes set out in this section of our Privacy Statement. 

For the purposes of dealing with payment transactions and to protect against fraud your information will be processed on our behalf by SagePay and /or PayPal This means that your credit/debit card details are shared with SagePay and / or PayPal and may be stored by SagePay and / or Paypal outside of the EEA. SagePay and PayPal encrypt your credit/debit card information and use a secure server to process your personal information and payment card details. 

We may carry out fraud and security checks with SagePay and other organisations involved in fraud prevention. If we or they suspect or identify fraud we and/or they may record this and may also pass this information to other organisations for the purpose of fraud prevention. We, SagePay and these other organisations may use this information for fraud prevention purposes in the future. 

SagePay and PayPal have been certified as being compliant with the Payment Card Industry Data Security Standard (PCI DSS). To date, these are the most stringent security requirements in the industry concerning how payment card data is secured, technologically as well as from a process standpoint.

Data Protection Act 1998 

We comply with the Data Protection Act of 1998 (the "Act") and with all other applicable UK data protection and privacy legislation. 

Security of Your Information 

We take the security of your Personal Information seriously and take all reasonable precautions to prevent the loss, misuse or alteration of it. Our agents, suppliers, subcontractors and business partners who have access to your Personal Information are also required to keep that information confidential and secure and are not permitted to use it for any other purpose other than to carry out the provision of services which they are providing to Us or otherwise as set out in this Privacy Statement.

We have a secure server that uses Secure Socket Layer (SSL) encryption to protect your Personal Information. 

Contact Us 

If you have any questions concerning Our Privacy Statement, you can contact our Service Team by:

  • Telephone: 0115 9400 500 9am to 5pm Monday to Friday excluding bank holidays.
  • Email:

Amendments to this privacy statement

We reserve the right to modify or update this Privacy Statement at any time. Any amendments will be published on the site. Users are therefore encouraged to review this Privacy Statement from time to time. If you continue to use this site after any such amended version of this Privacy Statement has been published you will be deemed to have consented to the amendments. If you do not agree to the amendments, please do not continue to use this site.


Cookies on this Website

We use cookies on (this "Site"). Cookies are small text files stored in your computer when you access most websites on the internet.

We use cookies in order to make this site easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how this site is used so that we can make sure it is as up to date, relevant and error free as we can. Further information about the types of cookies that are used on this site are shown.

By using this site you agree to the use of cookies. You can choose to manage the cookies we use on this site through your browser settings at any time. 

Preventing cookies is likely to impact the functionality or performance of this site, or prevent you from using certain services provided through it. If you choose to prevent cookies, we cannot guarantee access to the services provided through this site or be sure how this site will perform during your visit. Doing so may also affect our ability to update this site to cater for user preferences and improve its performance.

The types of cookies we currently use on this Site are set out below. 

Cookie Category


Cookie Type

Cookie Expiry

Strictly necessary

Strictly necessary cookies are essential to enable you to move around this site and use its features and/or services. These cookies allow this site to provide services at the request of users. 

This site uses strictly necessary cookies to:

  • Load balance site traffic (balancing the traffic across multiple servers);
  • Remember the goods and services you ordered when you get to the checkout page; and
  • Identify you as being logged in to this site

First Party

End of session


Performance cookies allow us to update this site to cater for site user preferences and improve performance. They collect information about how this Site is used, e.g. which pages users visit most often and where error messages are delivered. These cookies don’t collect information that identifies individuals. All information is aggregated and therefore anonymous. 

This site uses performance cookies to:

  • Gather non-user specific technical data regarding usage of this site and provide statistics on how our site is used;
  • See how effective our adverts are (we don't use this information to target adverts to you when you visit other websites);
  • Provide and track the effectiveness of videos embedded into the site;
  • Track site user activity in respect of affiliate links (including recording purchases or registrations performed through links from affiliated sites)and report such activity to our affiliates (for payment purposes and to allow them to improve their websites); and
  • Test different designs of our Site.

Some of these cookies are set by or managed for us by third parties.

Third Party (including Google Analytics, YouTube and Affiliate Networks)

30 Days


Functional cookies allow this site to remember choices you make (such as your user name, log in details and subscription preferences) and any customisations you make to site pages during your visit. They are also necessary to provide features and services specific to individual users, for example subscription services. 

This site uses functional cookies to:

  • Remember preferences you have selected such as results per page, number of cover images, whether adult products should be shown or hidden, and filter preferences;
  • Publish relevant (non-user specific) content based on subscriptions to services (including the rental service)and frequency of site use;
  • Where selected by a user, provide enhanced log-in functionality (keeping users logged in despite navigating away from the site); and
  • Identify you as having consented to the use of cookies by this site.

First Party

Up to 6 Months

Targeting or advertising cookies

These cookies collect information about your browsing habits on this site in order to make advertising both on this site and other websites you subsequently visit relevant to you and your interests, to limit the number of times those adverts are served to you and to help measure the effectiveness of advertising campaigns.

This website uses the following targeting/advertising cookies:

  • Google DoubleClick

Third Party

Up to 6 Months

Further Information

If you would like to find out more about advertising networks and affiliate programmes and how cookies are used for these purposes, please visit This is an information portal which is run by the Internet Advertising Bureau (IAB), the trade association for digital advertising, and will provide you will all the information you need to know about online behavioural advertising and the choices available to you.