The Italian designer Giorgio Armani launched Armani Exchange in 1991 as a youthful, accessible fashion brand within his portfolio of labels; designing clothing and accessories which are ready-to-wear and have an urban-chic style, aligned with youth culture. Armani Exchange watches reflect the brands ethos with exceptionally designed watches for the everyday customer looking to be on-trend. Each Armani Exchange watch showcases the latest fashion trends whilst being completely wearable from day to night. Men’s watches are bold but classical with elements, such as leather straps and chronograph functions. Ladies watches are playful, cutting edge and delicate with the detail.