The Lip Brand

Roger Tallon brought his knowledge in aeronautical materials (anti-corosive metal, hyperbaric technology). He twisted the use of these materials in favour of watch, creating the avant-gardist item of Lip brand. More than a simple shape question, Tallon thinks «dial ergonomics« to ease the moving and simplify the rotating movement of the wrist. A more contrasted dial optimizes the reading quality. Tallon’s design keeps all the particulars that make a watch as analogic dial, traditional movement, timefitting by the crown, wrist watch, current strap and buckle. However, this watch breaks with the jewelwatch concept, exploding the straitjacket of the classical watchmaking shapes.