The Diesel Brand

The Diesel watch collection has differentiated itself from the other fashion watch collections by offering innovative watch designs and unique products which lead the watch market for trends.

Diesel is one of the world's most distinctive global brands which display a unique character and vision. Since Diesel was started By Renzo Russoin 1978 in Molvena, Italy it has carved a niche in the market by taking chances and not following the slavish fashion market. From the very beginning, Diesel's design team turned their backs on the style dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them.

Diesel ladies and men's watches are not just for the young crowd but the cool crowd, which is why WatchWarehouse are an official stockist!

Diesel has got into some trouble with a few of their posters, with their new Be Stupid campaign; at WatchWarehouse we say spoil spoilts! Compared to their 2008 campaign the below is tame, we say push the button...just not when I'm on my way home!