The Accurist Brand

1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish our reputation for value. For 60 years the Accurist story tells a remarkable development of one of the industry's most famous independent watch companies, creating a timeless British classic. With a young and dynamic management team committed to the company's original principles, the future promises to be just as exciting. We at WatchWarehouse certainly agree.