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It all started with jeans. In 1981, the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. Through their innovative design, marketing and distribution of fashion lifestyle products, GUESS has become one of the most widely recognised fashion leaders in the young contemporary women’s, men’s, kid’s and baby markets.
GUESS Watches launched its collection in 1983 with a line of men’s and women’s fashion watches. Consistent with the GUESS, the ever evolving watches appeal to young, fashion-driven consumers around the world. Constant attention to new ideas and cutting edge design keep the brand relevant to today’s trend.
The GUESS watch consumer is young, sexy , adventurous and incorporates the watches as part of their accessory wardrobe. The fashion uniqueness of the brand is emphasised in seasonal marketing statements including advertising, PR, product placement, point of sales displays and special events.