An exciting New York fashion house, DKNY was founded in 1984 by Donna Karen. Inspired by her daughter, Donna established a new line that was affordable and attracted a younger audience five years later, a collection which branched off into many different brands and labels including DKNY Jeans and DKNY Home. Over the past two and a half decades, they have expanded and are known the world over for their stylish fashion-forward thinking, and frequently have celebrities at the forefront of their marketing, most recently involving Cara Delevigne. DKNY watches are a large part of brands portfolio, and their latest campaign is focused around the city in which it was founded; New York. DKNY watches uk appeals to a variety of customers but they all have things in common; they are fashion conscious, fun, eclectic and real. The brand concentrates on the real life needs of people, from the 9-5 workwear to jeans and relaxed wear at the weekend.