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Citizen is one of the most distinguished and prominent watchmakers in the world, known for their technologically advanced and classy timepieces that are for both work and play. Their history can be traced back to 1918 at a time when the Japanese watch market was saturated by foreign imports but Citizen watches officially started selling wrist watches in 1931. The biggest technological breakthrough for the brand was developing a light-driven watch; the Eco-Drive. This watch uses any light source to create power for the watch, changing the way watches were powered and getting rid of the need for batteries. Over the last few years, Citizen have continued to grow and expand as a brand and are now one of the most renowned watch manufacturers in the world as well as a leader in technology. They have won dozens of awards and their innovation and creativity allows customers to feel confident that they are buying into something extraordinary. Citizen’s most recent advertising campaign is focused around ‘Better Starts Now’ a belief that no matter what you are or what you do, you can always making something better and now is a great time to start doing it. Their philosophy definitely holds true in Citizen; they continue to explore now areas and be the best in what they do, hence why we are proud to support Citizen watches UK by stocking a much loved and desired brand.